About of keyword
What is a keyword?
A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.
Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:
What kind of search term do you want to be found for?
Which words do you think people will use in search engines to find you?
What would the search query look like?
Probably [digital piano], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or key phrase - if it consists of multiple words.
We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consists of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.
Read more: Keyword research for your online shop
Why are keywords important?
One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital piano is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.
But Google isn’t the only reason why key phrases are important. Actually, it’s less important, because you should always focus on the user: on your visitors and potential clients. With SEO you want people to land on your website when using a certain search term or keyphrase. You need to get into the heads of your audience and use the words they use when they are searching.
If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the words people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all.
What is the keyword search?
Keyword research is aimed at finding the keywords your audience uses when they’re looking for a product or service you offer. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience, and your competition.
Why is keyword research important?
Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for. Many website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to our study.
01 90 percent pages get no organic search traffic from Google 1 2
Keyword research also helps you to answer questions like:
How hard will it be to rank for this keyword?
How much traffic am I likely to get if I rank for this keyword?
What kind of content should I create to rank for this keyword?
Are people searching for this keyword likely to become my customers?
Finding the right answers to these questions will help you pick your battles wisely.
Chapter 2
How to find keyword ideas
Keyword research starts with thinking about how potential customers might be searching for your business or website. You can then use keyword research tools to expand on those ideas and find even more keywords.
It’s a simple process, but two things need to be true to do it well:
You need to have good knowledge of your industry.
You need to understand how keyword research tools work and how to get the most out of them.
In this chapter, we’ll run through a few actionable ways to improve your knowledge in both those areas and discover potentially winning keywords for your website in the process.
Brainstorm ‘seed’ keywords
See what keywords your competitors rank for
Use keyword research tools
Study your niche
Why do you need to do Keyword Research right before you start your SEO campaign?
9 out of 10 people use Search Engines to look out for the information they need.
You remember the good old days? (Okay, well good for some!) Where you could easily stuff keywords all around- in the title tags, meta tags, repeat the keywords over content, play with backlinks and watch your website climb over the SERPs ladder. Wasn’t that wonderful? But then we have Google, who won’t let the game be so easy. The Hummingbird Update was an example of that.
If you have a website, you might be very familiar if not, somewhat educated about your site-needs-to-be-optimized requirement of Google to rank your website. Now if you talk of optimization, there are plenty of things you need to do (which is included in the learning section). We will keep this article limited to keyword research.
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